Boutique Hotel Brand Development Strategy for Shenye Land Co., Ltd.
Key Service: Strategic Advice
Location: Shenzhen, China
Product: Brand Strategy
Office: Shenzhen, China
Overview: Horwath HTL assisted Shenye Land Co., Ltd in the boutique hotel brand development strategy.
Description of Project: Shenye Land Co., Ltd is a large real estate company focused on commercial real estate development. Horwath HTL was engaged by Shenye Land to conduct a strategic study on its own boutique hotel brand. The research includes market opportunity and risk assessment, brand positioning and brand system construction, brand standards, location strategies and expansion strategies.