Overview: Horwath HTL cooperated with Eight, a branding company, to reposition, rebrand, name and visualize a hotel under the Guangdong (International) Hotel Management Holding Limited.

Description of Project: Guangdong (International) Hotel Management Holding Limited holds and manages a 4-star business hotel in the center of Hong Kong. Since 2017, Horwath HTL has teamed up with Asia’s most awarded independent brand planning, design and communication company, Eight, to conduct a two-year product upgrade and brand remodeling study. The scope of work includes hotel repositioning strategy, brand DNA, renaming, brand identity design and visual identity system design.