Boutique Hotel Brand Development Strategy for Shenye Land Co., Ltd.

Key Service: Strategic Advice
Location: Shenzhen, China
Product: Brand Strategy
Office: Shenzhen, China

Overview: Horwath HTL assisted Shenye Land Co., Ltd in the boutique hotel brand development strategy.

Description of Project: Shenye Land Co., Ltd is a large real estate company focused on commercial real estate development. Horwath HTL was engaged by Shenye Land to conduct a strategic study on its own boutique hotel brand. The research includes market opportunity and risk assessment, brand positioning and brand system construction, brand standards, location strategies and expansion strategies.

Project Location